Strategi Komunikasi Dakwah dalam Merespons Fenomena Islamophobia di Ruang Publik Digital
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Abstract
The phenomenon of Islamophobia that has grown within the digital ecosystem presents a significant challenge for contemporary da’wah activities. Uncontrolled information flow, misinformation, narrative competition, and audience segmentation driven by algorithmic mechanisms demand more adaptive and innovative approaches to Islamic communication. This article aims to analyze the forms of challenges faced by da‘wah in the digital age and formulate effective communication strategies to respond to Islamophobia. This study employs a literature review method by examining various research works related to digital media, da‘wah, and Islamophobia discourse. The findings indicate that several key strategies are essential, including strengthening the digital literacy of preachers, promoting messages of religious moderation, collaborating with Muslim influencers, developing counter-narratives, utilizing visual-based communication, and fostering interactive dialogue with audiences. These findings affirm that digital da‘wah requires professional, participatory, and media-literate management to mitigate biases against Islam while strengthening social harmony.
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