Strategi Komunikasi Dakwah dalam Merespons Fenomena Islamophobia di Ruang Publik Digital
Unduhan / Naskah Lengkap
Abstrak
Fenomena Islamophobia yang berkembang dalam ekosistem digital menjadi tantangan serius bagi aktivitas dakwah kontemporer. Arus informasi yang tidak terkendali, misinformasi, kompetisi naratif, serta segmentasi audiens akibat algoritma, menuntut pendekatan dakwah yang lebih adaptif dan inovatif. Artikel ini bertujuan menganalisis bentuk tantangan dakwah di era digital dan merumuskan strategi komunikasi dakwah yang efektif dalam merespons Islamophobia. Metode yang digunakan adalah studi literatur dengan menelaah berbagai penelitian terkait media digital, dakwah, dan wacana Islamophobia. Hasil kajian menunjukkan bahwa strategi penting yang perlu dilakukan meliputi penguatan literasi digital pendakwah, penyebaran pesan moderasi beragama, kolaborasi dengan influencer Muslim, pembangunan narasi tandingan, pemanfaatan visualisasi pesan, serta pengembangan dialog interaktif dengan audiens. Temuan ini menegaskan bahwa dakwah digital membutuhkan pengelolaan yang profesional, partisipatif, dan berbasis literasi media untuk mengatasi bias terhadap Islam sekaligus memperkuat harmoni sosial.
Kata Kunci / Kata Kunci
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