Articles Vol. 5 No. 1 (2021): Alamtara: Jurnal Komunikasi dan Penyiaran Islam

Analisis Masyarakat Konsumsi: Komodifikasi Jomblo Melalui Speed Dating

Authors

Intihaul Khiyaroh
Institut Agama Islam Tarbiyatut Tholabah Lamongan, Indonesia
Diterbitkan: 2021-06-30
DOI: https://doi.org/10.58518/alamtara.v5i1.856
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Abstract

The definition of single is interpreted as a title that some people consider acurse for those who do not have a partner. In this era of digital development, global capitalism is using it to take advantage of the singles title by creating dating applications. The consumption style, which is guided by advertising in global capitalism, has in fact created a consumer society that consumes, which seems to be the "cash cow" of the capitalists. By visiting the application and then paying for dating fees and so on, it makes the singles as consumers who actually do not really need the application.

Kata Kunci:
#Consumption Society, #Singles Commodification, #Speed Dating Application

Kata Kunci / Keywords

3 Kata Kunci

Daftar Pustaka / References

4 Referensi
  1. Baudrillard, J.P.1970. La Societe de Consommation, penerj. Wahyunto, 2009, dalam Masyarakat Konsumsi, cet. ke-3, Yogyakarta. Kreasi Wacana.
  2. Du Gay, Paul, et al.1997. Doing Cultural Studies. The Story of Sony Walkman. Culture, Media, and Identities. London. Sage Publications.
  3. Hitmansystem.com/tentang Jogja.tribunnews.com/2015/11/06/buat-jomblo-yuk-ikut-speed-date?page=2
  4. Vemale.com/hot-event/49208-tiga-pasang-hati-berhasil-disatukan-oleh-vemale-com-melalui-speed-dating.html

Informasi Terbitan

Issue
Vol. 5 No. 1 (2021): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Section
Articles
Published
2021-06-30

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How to Cite

Khiyaroh, I. . (2021). Analisis Masyarakat Konsumsi: Komodifikasi Jomblo Melalui Speed Dating. Alamtara: Jurnal Komunikasi Dan Penyiaran Islam, 5(1), 77-84. https://doi.org/10.58518/alamtara.v5i1.856

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