Vol. 9 No. 1 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam

This research aims to determine effective information methods and innovations in implementing anti-corruption-based da'wah communication in Pembina State Kindergarten and to analyze and evaluate the impact of anti-corruption-based da'wah communication on children's behavior in Pembina District Kindergarten. This research uses a qualitative approach, with observation methods, in-depth interviews, and document analysis. The research results show that da'wah communication in the Pembina Mamuju State Kindergarten is important in shaping children's mindset and character from an early age. Anti-corruption messages are conveyed effectively through innovative media such as illustrated stories, educational songs, and interactive games. This approach has proven successful in instilling the values ​​of integrity and honesty in children and increasing their awareness of the importance of avoiding corrupt behavior. The research recommendation for future researchers is to discuss the role of parents in supporting da'wah communication for anti-corruption education to explore the extent of parental involvement in supporting the da'wah messages conveyed to children and its impact on the formation of anti-corruption character.

The implementation of Islamic business communication strategies through social media is an important key for startup entrepreneurs in building customer trust and loyalty. This study aims to analyze the Islamic business communication strategies implemented by startup entrepreneurs through social media and evaluate their effectiveness in improving business performance. This study uses a descriptive qualitative approach with a documentary method. The results show that the implementation of transparent, educational, and ethical Islamic-based communication can increase customer engagement, brand awareness, and consumer loyalty. This study is expected to provide insight for startup entrepreneurs in optimizing Islamic business communication strategies to achieve business sustainability based on Islamic values.

Banyuwangi Regency, with its vast agricultural land, has encouraged a segment of the local population to engage in agribusiness as commodity distribution agents. This dynamic has intensified competition in the agricultural trade sector. Established in 2022, Duta Ubi Group—despite its relatively young age—has successfully expanded its market reach both domestically and internationally by forming strategic partnerships with similar enterprises. This study aims to analyze the interpersonal communication competencies of Duta Ubi Group in carrying out public relations (PR) activities. A descriptive qualitative method was employed, utilizing observation, interviews, and documentation for data collection. Data analysis followed the Miles and Huberman model, encompassing data collection, data reduction, data display, and conclusion drawing. The findings reveal that Duta Ubi Group’s interpersonal communication plays a vital role in fostering strong and effective relationships with key stakeholders, including farmers, consumers, local communities, and business partners. This communication capability significantly contributes to the group’s competitive advantage and organizational growth in a rapidly evolving market.

This research examines the importance of time in Islam, as emphasized in the Qur'an and the hadith of the Prophet Muhammad SAW. The research method used is qualitative with a library research approach supported by thematic interpretation (Tafsir Tematik). The Prophet Muhammad SAW provides an ideal example of time management, encompassing a balance between worship, family, community, and rest, while also demonstrating flexibility in facing both spontaneous and planned situations. In the context of modern da'wah, these principles serve as important guidelines for enhancing productivity and blessings. Careful planning, flexibility in approach, and the use of technology are relevant strategies for delivering effective da'wah. By emulating the time management of the Prophet and maintaining sincere intentions, Muslims can lead balanced, productive, and meaningful lives.

This study aims to analyze the implementation of da'wah management functions by the Millennial Da'i Community in delivering religious messages to the younger generation through social media. With the rapid advancement of technology and social media, young people are now more frequently exposed to entertainment content than to religious messages. This research highlights how the four key functions of da'wah management—planning, organizing, actuating, and controlling—are applied by the Millennial Da'i Community to create a positive impact in digital-based da'wah. A descriptive qualitative approach was employed, with data collected through interviews, observations, and documentation. The findings reveal that the community has successfully optimized the use of platforms such as Zoom, Instagram, and WhatsApp to reach a broader audience, particularly among youth. The planning process is carried out carefully, with relevant material selection, efficient organization, and interactive implementation of da'wah activities. Evaluation and monitoring are conducted to improve the quality of future programs. The use of social media has proven effective in enhancing da'wah outreach, supported by strategic planning, well-structured organization, and engaging delivery. However, challenges remain, particularly in terms of limited socialization and visibility of activities. To address this, the community has implemented solutions such as strengthening outreach strategies, enhancing the capacity of its members, and collaborating with other communities or organizations. The tangible impact of applying digital-based da'wah management is evident in the community’s ability to engage a wider and more diverse audience, while also increasing youth participation in religious activities. This study contributes to the development of a more adaptive and relevant da'wah management model for today’s digital audience.

Da'wah is a vital activity in conveying Islamic teachings to the public, including within university settings. The campus serves as a strategic environment for shaping students' Islamic character, as they play a key role in upholding societal values. Amidst the rapid development of the times and technological advancements, campus-based da'wah must adapt to social dynamics and the evolving mindset of students, particularly in the digital era. In this context, the Forum Muslimah Dakwah Kampus Indonesia (FMDKI) in the Bone region plays a crucial role in promoting Islamic values among university students across campuses in Bone Regency.This study aims to analyze the challenges and solutions related to da'wah management within FMDKI Bone, focusing on its operations across local campuses. The primary emphasis is placed on aspects of da'wah management, including internal communication amongleaders, the adaptation of da'wah activities to contemporary developments, and the difficulty of encouraging active participation among da'wah participants. This research employs a qualitative approach using a case study method, with data collected through in-depth interviews with FMDKI Bone administrators and members.The findings reveal that the main challenges faced by the organization include a lack of effective communication among leaders, difficulties in tailoring da'wah methods to engage GenerationZ audiences, and the need for continuous renewal of da'wah content to remain relevant in a changing world. This study is expected to contribute to the development of more effective da'wah management strategies in the digital age, with the aim of nurturingIslamic character among university students

This study explores the utilization of da'wah media by the Al-Musthofa Islamic Economic Study Group (KSEI) in addressing opportunities and challenges in the era of disruption. Employing a qualitative descriptive method with a case study approach, the research focuses on the activities of KSEI Al-Musthofa at the Tarbiyatut Tholabah Islamic Institute. Data were collected through interviews, observations, and documentation. The findings reveal that the group employs four primary da'wah methods: public lectures, intellectual discussions, scholarly publications, and direct community engagement. These approaches provide opportunities to enhance Islamic economic literacy, foster inter-institutional collaboration, and develop student leadership. However, several challenges also persist, including low member commitment, limited cadre regeneration, insufficient funding, and a lack of institutional support. This study highlights the importance of strategic innovation and digital literacy in the practice of Islamic da'wah, particularly within higher education contexts.

This research aims to analyze the fundraising strategies implemented by Gesit Bone Volunteer Organization to generate revenue. The method used is qualitative with a descriptive approach, which is done through interviews and analyzing the organization's official documentation to detail the fundraising strategy implemented. The research results show that Gesit Bone Volunteer Organization implements two fundraising strategy patterns, one of which uses the crowdfunding platform “KitaBisa” as the main source of funding. The process of fundraising is done by preparing a structured assessment and draft budget (RAB) to increase transparency and trust among donors. This approach is not only effective in fundraising but also minimizes the negative risks that are often encountered in traditional street fundraising. Meanwhile, the second strategy is the use of image campaigns through social media. Gesit Bone Volunteer Organization regularly shares documentation of activities such as photos, short videos and other creative content to attract attention and arouse public emotions. This strategy is to enhance the organization's image as a professional and trustworthy social institution and expand the donor network. This research also uses relevant fundraising theories to analyze the approach of Gesit Bone Volunteer Organization, such as the use of digital technology, transparency in fund management and communication creativity, which are key factors in the success of Gesit Bone Volunteer Organization's fundraising strategy in the modern era.

This article explores the phenomenon of the McDonaldization of Islam as a transformation of religious expression within contemporary Muslim societies, driven by technological capitalism and global cultural industries. Employing a qualitative approach and critical discourse analysis, the study reveals how digital da’wah practices are commodified and instrumentalized through mechanisms such as viral content, simulation, and performativity—mirroring the logic of the fast-food industry. This trend not only signifies a shift in the meaning and function of da’wah but also reflects the ideological hegemony of digital capitalism over religious practices. In this context, ideological critique is essential to reconstruct the prophetic foundations of Islamic preaching. The study highlights the urgency of multidisciplinary approaches in understanding the dynamics of digital religious communication and underscores the need for resistance against the distortion of spiritual values under the forces of global cultural capitalism.

The advancement of digital technology compels religious institutions, including Pondok Pesantren Darussalam Blokagung Banyuwangi, to adapt in delivering Islamic preaching in a more relevant and contextual manner. This study aims to examine the utilization of digital media in the pesantren's da'wah activities and to identify the challenges encountered in the process. Employing a descriptive qualitative method with a case study approach, data were collected through observation, in-depth interviews, and documentation. The data were analyzed using the Miles and Huberman model, which includes data reduction, presentation, and conclusion drawing. The findings reveal that the pesantren has successfully integrated digital technology into its da'wah, particularly through platforms such as YouTube, Instagram, and TikTok. However, several challenges remain, including the spread of hoaxes, ethical issues in digital da'wah communication, and a technological skill gap among preachers. This study recommends enhancing digital literacy and providing technical training for preachers to ensure that Islamic messages remain relevant and ethically delivered in the digital age.

Guest lecturers are experts or professionals who are brought to universities or educational institutions to deliver lectures or lectures to students. Their presence is often based on special competence or experience relevant to the lecture topic. The purpose of this study is to analyze the perceptions of students of the Faculty of Da'wah and Communication (FDK) of the State Islamic University of North Sumatra (UINSU) towards guest lecturers in an effort to increase motivation to write scientific articles. The method used is descriptive qualitative research involving FDK UINSU students who have attended lectures with guest lecturers. The data collection technique was through distributing questionnaires with 14 FDK students as respondents. The findings of this study indicate that the presence of guest lecturers is considered able to provide inspiration, new insights, and positive encouragement to students to start writing scientific papers. Students feel more motivated after gaining direct experience from guest lecturers who have strong writing backgrounds and experiences. With a qualitative approach, questionnaires are the main tool in collecting data for this study.

This study aims to analyze the persuasive communication strategies used in da'wah media and their contribution to enhancing the understanding of Islamic Religious Education. In the context of the growing use of digital media as a means of da'wah, the right communication approach becomes key to effectively conveying religious messages. This research employs a descriptive qualitative method, with data collected through observation, interviews, and document studies on several digital da'wah platforms such as YouTube, Islamic podcasts, and social media. The findings reveal that the use of persuasive elements—such as the credibility of the preacher, communicative language style, and the use of emotional narratives—can increase the appeal of da'wah messages and encourage the audience to understand and internalize the values of Islamic Religious Education. These findings indicate that appropriate persuasive communication strategies in da'wah media play a significant role in supporting the effectiveness of Islamic Religious Education learning, particularly in shaping a more contextual and relevant understanding for the digital generation.

This article explores the role of Islamic broadcasting communication in enhancing religious literacy in the digital era, focusing on television, radio, and digital platforms such as YouTube, Instagram, and TikTok. Using a literature review and content analysis approach, the study finds that Islamic media broadcasting significantly contributes to disseminating moderate and inclusive Islamic values while reaching a broad, diverse audience across generations and regions. Digital da'wah that is adaptive, interactive, and grounded in narratives of tolerance has proven effective in countering misinformation and fostering interfaith dialogue. Participatory and inclusive communication strategies are key to building contextual and harmonious religious awareness in a pluralistic society. Thus, Islamic broadcasting media functions not only as an information provider but also as a social transformation agent promoting a religious, tolerant, and civilized society.